Table of Contents

Annals of Entrepreneurship Education and Pedagogy – 2014

Annals of Entrepreneurship Education and Pedagogy – 2014

Annals in Entrepreneurship Education series

Edited by Michael H. Morris

A sizable gap exists between the ample demands for (and growing supply of) entrepreneurship education and our understanding of how to best approach the teaching and learning of entrepreneurship. To help close this gap, the United States Association for Small Business and Entrepreneurship (USASBE) has identified some of the most important and provocative work on entrepreneurship education over the years, and worked with the authors of this work to produce updated perspectives. The intent is to capture the richest insights and best practices in teaching entrepreneurship, building entrepreneurship curricula, and developing educational programs.

Chapter 20: Millikin Arts and Entrepreneurship Program: creating the ‘real world’ right now

Sharon Alpi

Subjects: business and management, entrepreneurship, management education, education, management education

Extract

The Arts and Entrepreneurship Program (A & E Program) was born from a need to meet performing and visual arts students’ inquiries about finding ways to be self-sufficient. Since the early 1990s, students from the College of Fine Arts would find their way into some business school courses that focused on small business, marketing and entrepreneurship. While these courses gave them an appreciation of the need to find ways to create markets and relationships to advance their professional goals, the transfer of the traditional business content was less than satisfying. In designing the A & E Program, faculty champions from both the Fine Arts and Business Schools envisioned an integrated, experiential learning environment in which art and business students could learn through experimentation where creativity, ownership and leadership could be practiced. Launched in 2003, Millikin University’s A & E Program was a six-credit, two-course sequence with real businesses as laboratories for students to practice self-employment. The original goals of the program were to: Provide visual and performing arts students with the tools and experience necessary to become self–sufficient Provide business students with a framework to develop, expand, and apply creativity to the problems of a business based in the arts Establish an ethos of collaboration between fine arts and business students where innovation and creativity is privileged.

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