Table of Contents

Corporate Wellness Programs

Corporate Wellness Programs

Linking Employee and Organizational Health

Edited by Ronald J. Burke and Astrid M. Richardsen

Corporate Wellness Programs offers contributions from international experts, examining the planning, implementation and evaluation of wellness initiatives in organizations, and offering guidance on how to introduce these programs into the workplace. Previous research evidence surrounding corporate wellness programs is reviewed, to illustrate reduced health care costs, higher levels of employee well-being, greater work engagement, higher levels of performance, and financial gains on well-being investment costs. In this innovative book, various chapters examine the planning, implementation and evaluation of corporate wellness initiatives with guidance on how to introduce these programs in one’s workplace. In addition, organizational case studies highlight best practices and lessons to be learned from them.

Chapter 12: Developing and implementing corporate wellness programs: lessons from the firing line

Quan Campbell

Subjects: business and management, human resource management, organisational behaviour

Extract

The scenario – most people know that a diet high in fruits and vegetables is healthier than one high in hamburgers and French fries. The problem – most people don’t think that eating broccoli is sexy.

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