Table of Contents

Corporate Wellness Programs

Corporate Wellness Programs

Linking Employee and Organizational Health

Edited by Ronald J. Burke and Astrid M. Richardsen

Corporate Wellness Programs offers contributions from international experts, examining the planning, implementation and evaluation of wellness initiatives in organizations, and offering guidance on how to introduce these programs into the workplace. Previous research evidence surrounding corporate wellness programs is reviewed, to illustrate reduced health care costs, higher levels of employee well-being, greater work engagement, higher levels of performance, and financial gains on well-being investment costs. In this innovative book, various chapters examine the planning, implementation and evaluation of corporate wellness initiatives with guidance on how to introduce these programs in one’s workplace. In addition, organizational case studies highlight best practices and lessons to be learned from them.

Chapter 14: Broadening the metrics used to evaluate corporate wellness programs – the case for understanding the total value of the investment

Jessica Grossmeier, Paul E. Terry and David R. Anderson

Subjects: business and management, human resource management, organisational behaviour


Including a comprehensive evaluation strategy as part of employee health management (EHM) or wellness programs has been identified as an important driver of program performance. It stands to reason, and has been well documented, that when organizations do not have clearly stated goals and objectives with regular measurement against those objectives, their wellness program is less likely to achieve its full potential (O’Donnell et al., 1997; Goetzel et al., 2001, 2007; Serxner et al., 2006). A 2007 study assessed organizations with wellness programs that had demonstrated health and healthcare cost outcomes in an effort to understand variables associated with their success (Goetzel et al., 2007). Researchers used an inductive approach to identify a list of common practices across these organizations and found strong program evaluation to be one of seven recommended ‘promising practices’. A more recent study used a deductive approach to identify practices associated with wellness program outcomes and found that organizations including data management and evaluation practices as part of a comprehensive approach to wellness were more likely to report a positive impact on healthcare cost trends than organizations not including strong evaluation practices to support their wellness program (Gold and Umland, 2012). Despite this evidence for the importance of program evaluation, only a third of US-based employers build strong program evaluations into their wellness programs (Health Enhancement Research Organization, 2013).

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information