The Effects of a Politico-Economic Paradigm Shift
New Horizons in International Business series
Edited by Mai Thi Thanh Thai and Ekaterina Turkina
Chapter 9: The 'foreign expansion advantage' of firms in challenging institutional environments: the case of a Russian firm entering different European countries
Russian firms have a very challenging home environment when it comes to dealing with the wider institutional environment and for interacting with other domestic organizations, institutions and the government. This chapter focuses on the question of whether these firms, which have succeeded in overcoming the difficulties of this kind of domestic environment, can use their acquired knowledge and skills when entering new international markets. In this chapter, we discuss the case of a Russian firm that has successfully entered foreign markets in Germany and Finland. These markets vary in terms of the particularities and functioning of institutional environments. In this regard, our goal is to shed light on an interesting question: do Russian firms, which have been conditioned to navigate in a difficult institutional home environment, benefit from their experience when they enter different European country markets? And what are the implications of different institutional target markets for their competitiveness, given that they have learned to deal with a very challenging home environment?
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