New Horizons in the Economics of Sport series
Edited by Plácido Rodríguez, Stefan Késenne and Ruud Koning
Chapter 8: Sport talent, media value and equal prize policies in tennis
Given the economic and commercial implications of sports, the media value of players is considered a major asset in the area of professional sports businesses. This chapter establishes procedures to measure the intangible talent of players within the tennis industry. It also examines the extent to which policies on prize money could be more efficiently designed to account for the economic contribution of the different agents involved in the provision of entertainment. To evaluate the media value of professional tennis players, we follow the ESI methodology, whose basic guidelines combine information on media value and popularity. The chapter has been carried out using weekly data on news and media presence of the top 1400 professional tennis players (700 women of the WTA and 700 men of the ATP), in the years 2007 and 2008.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.