Coaching for Women Entrepreneurs

Coaching for Women Entrepreneurs

New Horizons in Management series

Carianne M. Hunt and Sandra L. Fielden

This is the first book to present a comprehensive understanding of the role of coaching in developing women entrepreneurs. It provides a theoretical background and explores the distinctive challenges facing this group before discussing the implementation and outcomes from a coaching programme in an entrepreneurial setting. Finally, the book concludes with strategies for future research and progress.

Chapter 6: Delivering the Tailored E-Coaching (TEC) programme

Carianne M. Hunt and Sandra L. Fielden

Subjects: business and management, business leadership, entrepreneurship, gender and management, organisational behaviour, social policy and sociology, family and gender policy


The TEC programme was an e-coaching programme designed to provide business support provision for women entrepreneurs. Chapter 6 presents the design and implementation of the programme, which was specifically designed to provide one-to-one, individualistic, women focused support via a six month coaching relationship. The programme was comprised of a number of core components which were all essential for building a structured coaching relationship for women entrepreneurs. The overall design of the programme was underpinned by previous literature and evaluated throughout.

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