Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 2: Business innovation in the film industry value chain: a New Zealand case study
The business of film is undergoing a process of disruption and transformation due to the technology of the internet. By adopting Joseph Schumpeter’s view of innovation and entrepreneurship as key drivers of markets, this chapter draws on a case study from New Zealand (How to Meet Girls from a Distance) to demonstrate how new business opportunities can arise when technologies are used in an entrepreneurial and innovative way. It concludes by pointing out that new ways of using the internet and social media can offer opportunities not only for promoting and marketing feature films, but also for creating a point of entry to the film industry for aspiring new film-makers.
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