Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 5: European audio-visual production companies adapting to strategic challenges
The European audio-visual production industry is a dynamic sector challenged by fundamental changes in terms of technology, business models and regulation that require production companies to revise their business strategies. This chapter introduces two business model extensions that could address these challenges and then empirically analyses the models’ implementation by production companies in eight European countries. Neither the integration of advertiser funding in the production phase, nor the forward integration of online distribution is popular among the companies included in the study. Small companies are apparently reluctant to develop the new competences that are needed for the suggested business model extensions.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.