Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 7: Innovation in the film sector: what lessons from the past tell us about Hollywood’s digital future – and what that means for Europe
The digitalization of the film industry impacts business and audience relationships across the value network. It is unclear how this affects the position of European firms vis-à-vis powerful Hollywood players. Could the audience reach of European films be enlarged? We look back at potentially ‘disruptive’ innovations in the past to answer this question. First, we discuss theoretical concepts related to disruptive innovation. Second, we draw lessons from the introduction of television and home video. Third, we bring both strands together to evaluate what the digital future holds in store for Hollywood and its European challengers.
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