Table of Contents

Handbook of Research on Management Ideas and Panaceas

Handbook of Research on Management Ideas and Panaceas

Adaptation and Context

Research Handbooks in Business and Management series

Edited by Anders Örtenblad

Over time management ideas and panaceas have been presented alternately as quick fix cures for all corporate ills and the emperor’s new clothes, beset by flaws and problems. This Handbook provides a different approach, suggesting that management ideas and panaceas should not be either adopted or rejected outright, but gives guidance in the art of assessing and applying management ideas and panaceas to various situations and contexts.

Chapter 14: Neutralizing managerial panaceas: how universities cope with management fads

Peter Maassen and Bjørn Stensaker

Subjects: business and management, organisational behaviour, organisation studies, strategic management


Management ideas often find their way into public organizations. While there is a growing body of research on how such ideas shape and impact the development of larger organizational fields, less attention is being given to how public organizations resist external ideas and practices. In this chapter we focus upon a particular type of public organization, that is, public research universities, and we identify – based on existing research in the field – various strategies whereby universities neutralize management panaceas. In the discussion, it is argued that knowledge about resistance, and not just implementation of management ideas, will create a deeper understanding of the conditions shaping the destiny of management ideas in general.

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