Table of Contents

Handbook of Research on Management Ideas and Panaceas

Handbook of Research on Management Ideas and Panaceas

Adaptation and Context

Research Handbooks in Business and Management series

Edited by Anders Örtenblad

Over time management ideas and panaceas have been presented alternately as quick fix cures for all corporate ills and the emperor’s new clothes, beset by flaws and problems. This Handbook provides a different approach, suggesting that management ideas and panaceas should not be either adopted or rejected outright, but gives guidance in the art of assessing and applying management ideas and panaceas to various situations and contexts.

Chapter 15: The creativity of organizations in taking corporate social responsibility: handling conflicting institutional demands

Stephan Bohn, Anne Galander and Peter Walgenbach

Subjects: business and management, organisational behaviour, organisation studies, strategic management


It is a challenge for companies to simultaneously follow corporate social responsibility (CSR) and the profit maximization premise as principles guiding their activities. Handling conflicting demands is a topic of increasing interest in institutional literature. We use the case of CSR implementation to develop a model of the organizational implementation and handling of emerging conflicting institutional demands. We build on and differentiate between the well-established theoretical concepts of isomorphism, translation and decoupling on different implementation levels. We argue that it is necessary to distinguish between a rhetorical and a structural handling. We further show that companies apply a strategy that creates tolerance for ambivalence.

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