Corporate Venturing

Corporate Venturing

Organizing for Innovation

Jessica van den Bosch and Geert Duysters

Large organizations are seen to be struggling to keep up with today's fast changing market and technological developments. However, an increasing number of firms have started to engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases are illustrative in showing how leading corporations organize their corporate venturing process and by highlighting the best practices that can be distilled from their experience.

Chapter 2: Corporate venturing in the chemical industry: a colourful case

Jessica van den Bosch and Stijn van den Hoogen

Subjects: business and management, corporate governance, entrepreneurship, organisational innovation, innovation and technology, organisational innovation


AkzoNobel first started its venturing endeavours in 2002, with the establishment of ‘AkzoNobel New Ventures’. Just eight years later though, that initiative was ended. Now (2013) it is on the verge of launching a new venture organization. What can venturing do for AkzoNobel? What can the new venture organization learn from the old ‘New Ventures’? And what mistakes must they avoid?

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