Corporate Venturing

Corporate Venturing

Organizing for Innovation

Jessica van den Bosch and Geert Duysters

Large organizations are seen to be struggling to keep up with today's fast changing market and technological developments. However, an increasing number of firms have started to engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases are illustrative in showing how leading corporations organize their corporate venturing process and by highlighting the best practices that can be distilled from their experience.

Chapter 4: Document Services Valley: a lifeline for the printing industry?

Jessica van den Bosch and Stijn van den Hoogen

Subjects: business and management, corporate governance, entrepreneurship, organisational innovation, innovation and technology, organisational innovation


After a 35-year career at Océ, Jan Verschaeren knows the company inside and out. When it was acquired by Canon in 2009, it was only logical then that he was asked to head the Document Printing business unit as its executive vice president. That was the first business unit to be integrated into the Canon organization. And once that process was complete, mid-2012, he was asked to tackle one last project before finally retiring: to design Document Services Valley (DSV). Océ started as a family business in 1877, when Lodewijk van der Grinten, a pharmacist by trade, developed a dye for colouring margarine yellow like butter before it was sold onto the market. Thirty years later, one of Van der Grinten’s descendants decided to deploy that dye expertise in his own research into blueprint materials. By 1927 the company had successfully applied for a patent on its semi-dry diazo process, a new technology that had the advantage of being able to produce a positive instead of a negative image. By the mid-twentieth century, the electrostatic copying machines that would make Océ big were introduced onto the market. And in 1996 the company entered the printing market with its takeover of the printing division of Siemens Nixdorf. Then, as the market came under intense, increasing pressure, Océ decided to focus on the niche markets of large-format and large-volume copiers.

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