Corporate Venturing

Corporate Venturing

Organizing for Innovation

Jessica van den Bosch and Geert Duysters

Large organizations are seen to be struggling to keep up with today's fast changing market and technological developments. However, an increasing number of firms have started to engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures. The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases are illustrative in showing how leading corporations organize their corporate venturing process and by highlighting the best practices that can be distilled from their experience.

Chapter 7: Sanoma Ventures: innovating by attracting entrepreneurial talent

Arjan van den Born and Jessica van den Bosch

Subjects: business and management, corporate governance, entrepreneurship, organisational innovation, innovation and technology, organisational innovation


Sanoma started in 1913 as a Finnish company that published magazines (Sanoma means ‘message’ in Finnish). The Dutch company, Sanoma Media, was created in 2001, when the Sanoma Group acquired the magazine division of the Dutch publishing company VNU, along with its subsidiary ‘ilse media’. It has a market position in every segment of the media industry: popular magazines, television broadcasting, events, consumer media, e commerce, sites and apps. Sanoma Group is a media and learning company that provides information and entertainment across many European countries. Sanoma Media has pursued a takeover campaign in recent years, including acquiring SBS Broadcasting Group in 2011. Taking over companies was becoming expensive, however, yet Sanoma still wanted to continue investing in growth and innovation. This produced a need for finding creative ways of doing that.

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