Table of Contents

Handbook on the Economics of Retailing and Distribution

Handbook on the Economics of Retailing and Distribution

Edited by Emek Basker

This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns; to the US merger policy in the retail context, the rise of the Internet and consumer-to-consumer sales. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science and offers outsiders valuable perspectives on operations research, data analytics, geography, and sociology.

Chapter 20: Big data and the future of retail research

Minha Hwang

Subjects: business and management, marketing, economics and finance, industrial economics

Abstract

‘Big data’ refers to datasets whose size is beyond the typical database and analytics software tools to capture, store, manage, and analyze. This chapter describes the opportunities and challenges that ‘big data’ bring to academic research in economics and marketing in retail and distribution. Several data sources are described, as well as methodologies for analyzing them and opportunities for linking information from multiple high-volume, high-velocity sources, including purchase data, Internet search data, network and unstructured data, and consumer location data.

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