Business Innovation and Disruption in the Music Industry

Business Innovation and Disruption in the Music Industry

Edited by Patrik Wikström and Robert DeFillippi

Over the past fifteen years the music industry has experienced a disruptive process of digital transformation that has reshaped most aspects of the industry; in 2015 the contours of a “new music economy” have begun to emerge. The structure and mechanics of these evolutionary processes vary considerably between continents, and this book examines these processes within Europe, America and Asia. The contributors offer a range of theoretical perspectives, as well as empirical findings from the social sciences and business, as well as the media industries. They offer a holistic understanding of the forces shaping the new music economy, and shed some light on the impact of these forces on the ways in which music is created, aggregated and distributed, and on the economic and social consequences for industry producers and consumers.

Chapter 11: You have 24 hours to invent the future of music: music hacks, playful research and creative innovation

Andrew Dubber

Subjects: business and management, knowledge management, organisational innovation, innovation and technology, knowledge management, organisational innovation


Far from its appearance in popular discourse as the domain of unscrupulous thieves, hacking is a source of creative innovation that, if deployed and explored in a spirit of genuine experimentation, has the potential to create the kind of disruptive invention that music industries need to develop in the twenty-first century. The domain of creative technology rewards a playful and transgressive approach that challenges existing notions of what behaviours and artefacts are appropriate to the creation, production, distribution, promotion and consumption of music. Facilitating, supporting and investing in hacks rather than attempting to contain or control them provides the environment within which it is possible to make the most of these opportunities. Through repeated experimentation, repurposing, rebuilding and playing with technologies, music hackers are more likely to stumble upon the key to a new music industry opportunity than someone who is simply sitting at a desk attempting to invent the next big thing.

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