New Horizons in International Business series
Edited by Ben L. Kedia and Kelly Aceto
Chapter 3: Sustainability in the BRICS and beyond: an examination of the Sustainability Society Index
Key staff members of major investment banks have led the way in recent years in heralding the rise of select emerging markets characterized by growth. Jim O’Neill, as chairman of Goldman Sachs Asset Management, took credit for creating the acronym “BRIC” to represent Brazil, Russia, India, and China (O’Neill, 2011). Not to be outdone, Ruchir Sharma, as head of Emerging Markets and Global Macro at Morgan Stanley Investment Management, offered wisdom about what he terms as “breakout nations” that might lead to economic miracles (Sharma, 2012). These nations include the BRIC countries of O’Neill as well as South Africa, Mexico, Turkey, the Czech Republic, and Poland among others.
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