Emerging Markets and the Future of the BRIC Nations

Emerging Markets and the Future of the BRIC Nations

New Horizons in International Business series

Edited by Ben L. Kedia and Kelly Aceto

After a decade of unprecedented growth, the BRIC nations’ economies have unexpectedly slowed. In this innovative book, expert contributors diagnose and examine the factors that might be responsible for the economic regression in Brazil, Russia, India, and China.

Chapter 3: Sustainability in the BRICS and beyond: an examination of the Sustainability Society Index

Mark Peterson and Melissa Bishop

Subjects: business and management, international business


Key staff members of major investment banks have led the way in recent years in heralding the rise of select emerging markets characterized by growth. Jim O’Neill, as chairman of Goldman Sachs Asset Management, took credit for creating the acronym “BRIC” to represent Brazil, Russia, India, and China (O’Neill, 2011). Not to be outdone, Ruchir Sharma, as head of Emerging Markets and Global Macro at Morgan Stanley Investment Management, offered wisdom about what he terms as “breakout nations” that might lead to economic miracles (Sharma, 2012). These nations include the BRIC countries of O’Neill as well as South Africa, Mexico, Turkey, the Czech Republic, and Poland among others.

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