Chapter 19: Birds of a feather don't always flock together: Identity management in entrepreneurship
Research suggests that individuals act to fulfill a psychological need to be perceived as somehow different and unique (Brewer,1991). This need represents a fundamental human motive, and is central to the psychological well-being of all people (Snyder and Fromkin, 1980). Distinction provides the ‘self’ a sense of differentiation from others that is important in the creation and maintenance of one’s identity (Brewer, 1991), and is central to an individual’s emotional well-being (Singelis et al., 1999) and physical health (Markus and Kitayama, 1991). In this article we investigate the notion of distinctiveness in the context of the entrepreneur.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.