Table of Contents

A Psychological Approach to Entrepreneurship

A Psychological Approach to Entrepreneurship

Selected Essays of Dean A. Shepherd

Dean A. Shepherd

Within an entrepreneurial context, what a person thinks and feels and how they behave are hugely consequential. Entrepreneurs often work in scenarios of considerable time pressure, task complexity, uncertainty and high performance variance. This fascinating volume explores the unique psychological qualities of individuals directly involved in the entrepreneurial process.

Chapter 19: Birds of a feather don't always flock together: Identity management in entrepreneurship

Dean Shepherd and J. Michael Haynie

Subjects: business and management, entrepreneurship


Research suggests that individuals act to fulfill a psychological need to be perceived as somehow different and unique (Brewer,1991). This need represents a fundamental human motive, and is central to the psychological well-being of all people (Snyder and Fromkin, 1980). Distinction provides the ‘self’ a sense of differentiation from others that is important in the creation and maintenance of one’s identity (Brewer, 1991), and is central to an individual’s emotional well-being (Singelis et al., 1999) and physical health (Markus and Kitayama, 1991). In this article we investigate the notion of distinctiveness in the context of the entrepreneur.

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