Table of Contents

The Smart Revolution Towards the Sustainable Digital Society

The Smart Revolution Towards the Sustainable Digital Society

Beyond the Era of Convergence

Advances in Information, Communication and Entertainment Markets series

Edited by Hitoshi Mitomo, Hidenori Fuke and Erik Bohlin

The objective of this book is to present a comprehensive evaluation of the smart revolution, including its social and economic impacts. It proposes a modern framework to help assess how recent Information and Communication Technologies (ICTs) can contribute to societies as a whole. The authors offer a guide to how advanced network technologies have led to a greater variety of applications and social networking services. These allow people to connect with each other both at a more personal and global level, and will ultimately herald a new era of ICTs that will shape the “digital society".

Chapter 14: The Australian digital market: opportunities and challenges

Gary Madden and Hasnat Ahmad

Subjects: economics and finance, industrial economics, innovation and technology, technology and ict


While Australia was a latecomer in introducing ADSL, most Internet subscribers quickly migrated from dial-up service, with 96.4% broadband connections at June 2012. The national commitment to the universal provision of high-speed broadband (speeds to 100 Mbps) is a key Government objective and is implemented through the National Broadband Network (NBN). Although in an early-deployment phase the NBN is enabling, for example, selected IT companies to receive 40 Mbps upload speeds that can support many costumers at affordable prices. Furthermore, technological advance has facilitated the development and delivery of a wide range of consumer data services and applications. In particular, broadband is commonly used for shopping, search, gaming, media entertainment and social networking. Consumers are purchasing goods and services online, with shoppers increasingly using smartphones for this purpose. Also, the use of tablets and Internet-enabled mobile phones is popular and is facilitating mobile commerce and fundamentally changing the mode of business-customer interaction. This changing consumer behaviour is reshaping retail landscapes, stimulating retailers to develop digital strategies to meet customer expectations. For businesses, e-commerce provides opportunities to reduce costs and enhance sales. Indeed $189 billion of online orders were received during 2010/11. Importantly, 43% businesses report an online presence via a Website, eBay store or social media page. This digital revolution is also encouraging online service delivery and engagement by the Government. The Government recognises that online service delivery is both convenient and efficient. Examples of these developments include the Digital Local Government Program that helps communities in NBN-deployment areas to develop planning applications, consultations and reports. Another program, Tell US Once, is an ongoing initiative that aims to ensure customers only provide information once rather than repeatedly to several agencies. This chapter presents a snapshot of an increasingly dynamic Australian digital market and discusses evolving opportunities and challenges offered to consumers, businesses and the government.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information