This chapter analyses commercialization of health care services. The authors first define how and what they understand as commercialization, and what is the focus of the chapter. Their chapter explores the different ways in which gender is reflected in commercialization of health care as well as how commercialization affects women as professionals, patients, employees, carers and citizens, and then focuses on particular aspects of commercialization, such as obstetrics, reproductive services and cosmetic surgery, which have predominantly affected women. Their conclusions draw from the importance of recognizing the multiple roles that women play with respect to health care and commercialization so as to understand implications of commercialization fully and in particular, how implications for gender will be shaped by the socio-economic and cultural context in which commercialization takes place.
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