New Horizons in Management series
Edited by George Saridakis and Cary L. Cooper
Chapter 10: Turnover amongst Generation Y
Discussion about Generation Y and its impact on the workplace has been a growing theme in popular management and human resource management literature since the early 2000s. Much of the discussion has centred on generational differences and how these may impact on the design of workforce strategies; in particular, on how to attract and retain Generation Y. This generation, broadly recognized as having been born in or after 1980, is also variously known as Millennials (Howe and Strauss, 2000), the Global Generation, Generation Next and the Net Generation (Shapira, 2008). I use the terms ‘Millennials’ and ‘Generation Y’ interchangeably throughout this chapter. As Jorgensen (2003) points out, there are significant limitations in the research available on the subject of Millennials. Much of the discussion about Millennials is to be found in popular generational literature (in blogs, articles in the management press, consultancy-based research reports) and appears to be largely based on observation and subjective data rather than on large-scale empirical work. In contrast, academic literature tends not to draw arbitrary lines between generations and scholarly research pertaining to Generation Y is relatively scant.
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