Edited by Robert DeFillippi, Alison Rieple and Patrik Wikström
This volume of writings on the disruptive potential of design is an important addition to the increasing focus on the role of design in business as well as in society more widely. Design is increasingly recognized for its ability to contribute to organizational performance and the creation and maintenance of sustainable competitive advantage. It is not only of fundamental importance in its traditional role of the creation of new products, buildings and artefacts, but increasingly is being used to transform old-style problem-solving processes or create new services, systems and business models. Through creating a sense of belonging, design can build attachment to a product, brand or organization. Design can encourage both employees and consumers alike to want to be part of an organization by increasing its ‘feel-good’ factor. It can also make an organization more effective, through workplace designs that makes interpersonal interactions more likely, or by making systems and processes more efficient. We live in an era where design is changing – disrupting – the world around it. The quantity of writing on the topic of design has grown voluminously over recent years. This is both in terms of popular management books that focus on the subject, to practitioner-focused articles appearing in major publications such as The Economist, Harvard Business Review, Business Week, Wall Street Journal and New York Times as well as scholarly articles in respected academic journals (Christensen, 2006; Schmidt and Drueh, 2008). So it seems timely to look at the ways that design can transform our world. This was the motivation for this volume, and all the chapters offer insights into the way that design has the power to disrupt organizations, industries and even society.