Elgar Research Agendas
Edited by Friederike Welter and William B. Gartner
Chapter 1: The context of contextualizing contexts
This chapter provides a context for a discussion of contexts in entrepreneurship through the form of a conversation that begins with insights into our motivations for focusing on context: looking at differences and variation. Suggestions are offered that more attention be paid to the ‘how to’ of contextualizing theories and practice.