A Research Agenda for Entrepreneurship and Context

A Research Agenda for Entrepreneurship and Context

Elgar Research Agendas

Edited by Friederike Welter and William B. Gartner

There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.

Chapter 2: Understanding entrepreneurial cognitions through the lenses of context

Malin Brännback and Alan L. Carsrud

Subjects: business and management, entrepreneurship


In this chapter we will argue that researchers have largely ignored the role of context when looking at entrepreneurial cognitions, intentions and motivations, by using various ‘control variables’ to eliminate what many perceive as ‘error variance’ but, which often have enormous impact on the workings of the entrepreneurial mind. To us the role of context must become a critical part of future work on entrepreneurial cognitions. Context and cognition are not two separate entities like micro and macro, but are intertwined.

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