Studies in TransAtlantic Business Ethics series
Edited by Georges Enderle and Patrick E. Murphy
Chapter 10: Social innovation and social development in Latin America, Egypt, and India
Chapter 10 by Knut J. Ims and Laszlo Zsolnai broadens the perspective on innovative organizations from Western countries to South America, Egypt, and India. In a critique of the so-called ‘devil’s doctrine’ and the ‘economic doctrine’, it presents and analyzes successful ‘social’ innovations that not only serve the interest of commercial markets but also advance social development: the Economy of Communion experiment, the SEKEM experiment and the Aravind Eye Care System experiment. All three innovations distinguish themselves by their particular inspiration, vision, means, and outcome and therefore challenge the worldwide recognized business model of the ‘bottom of the pyramid’ approach by C.K. Prahalad.
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