Emerging Asian Economies and MNCs Strategies

Emerging Asian Economies and MNCs Strategies

New Horizons in International Business series

Edited by Robert Taylor and Bernadette Andreosso-O’Callaghan

Analysing the role of multinational investors in emerging Asian economies and the implications for regional economic integration, this astute study examines the increasing role being played by Asian countries in the global economy. Encompassing a large number of diverse manufacturing and service sectors, this book highlights the cultural and strategic challenges faced by multinational investors in the region in which they invest. It shows that despite high rates of economic growth in Asian countries presenting multinational traders and investors with unparalleled market opportunities, there have been only tentative moves towards regional economic integration. Areas such as trade facilitation, uniform customs clearance, removal of non-tariff barriers and labour deployment issues are yet to be adequately addressed.

Chapter 2: Emerging Asian economies and MNC strategies – a review of the literature

Bernadette Andreosso- O’Callaghan

Subjects: asian studies, asian business, business and management, asia business, international business


With the economic rise of China, the issue of outward direct investment (ODI) in advanced economies by emerging countries has attracted widespread attention since the mid-2000s. Developing Asia accounts for nearly one-quarter of all ODI flows. Japan, Taiwan, South Korea and other ‘Asian tigers’ were all the pre-cursors of ODI from emerging economies in Europe and the USA after World War II. What is different today is the scale of the phenomenon and the pace at which it has evolved in just ten years, particularly from China. This chapter offers a review of the literature on ODI from East-Asian emerging economies. A discussion on the suitable theoretical background is proposed; old ‘mainstream’ theories are concisely and critically discussed in light of current insights drawn from the recent literature that could evolve eventually into a new or a substantially reformulated theory. Key words: emerging countries, foreign direct investment (FDI), FDI theory, Asia.

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