Emerging Asian Economies and MNCs Strategies

Emerging Asian Economies and MNCs Strategies

New Horizons in International Business series

Edited by Robert Taylor and Bernadette Andreosso-O’Callaghan

Analysing the role of multinational investors in emerging Asian economies and the implications for regional economic integration, this astute study examines the increasing role being played by Asian countries in the global economy. Encompassing a large number of diverse manufacturing and service sectors, this book highlights the cultural and strategic challenges faced by multinational investors in the region in which they invest. It shows that despite high rates of economic growth in Asian countries presenting multinational traders and investors with unparalleled market opportunities, there have been only tentative moves towards regional economic integration. Areas such as trade facilitation, uniform customs clearance, removal of non-tariff barriers and labour deployment issues are yet to be adequately addressed.

Chapter 10: Innovation performance in the small and medium enterprises of India – evidence from the food processing industry

Bhumika Gupta and Jeayaram Subramanian

Subjects: asian studies, asian business, business and management, asia business, international business


The Indian food processing industry is one of the largest in the world in terms of production, consumption, exports and growth opportunities. Small and medium-sized enterprises (SMEs) play a crucial role in this. Large manufacturing firms mainly dominate innovation studies in India. This chapter sets out to answer the important questions as to how SMEs manage innovation, given their limitations in resources, and as to what are the factors which affect innovation performance, given the resource constraints. To secure a meaningful answer to the research questions, this study considers the case of a medium-sized enterprise in the south Indian state of Kerala called ‘Canning Industries – Cochin’. The study results identify five major factors that affect innovation performance, namely technology, the labor market, financial resources, top management commitment, and customer and supplier relationships. Key words: food processing industry, SMEs, innovation performance, top management commitment, labor market, customer-supplier relationship.

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