Chapter 4: Managing routines as strategies: a case in haute couture textiles
We report an ethnographic study on Jakob Schläpfer (www.jakob-schlaepfer.ch), renowned for recurrently creating the most prestigious haute couture textiles for the global fashion industry, while at the same time advancing the whole industry’s technological frontiers. This work allows us to study routines as strategies for recurrent creation ‘at the edge’ and to understand how the company’s management enacts routines as strategies, allowing it to create singular products and technologies, and to do so repeatedly.
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