Chapter 5: Routinizing strategic management: a case in software engineering
We report a process study on AdNovum Informatik AG (www.adnovum.com), an entrepreneurial Swiss software engineering company. This study focuses specifically on issues surrounding the first to second generation succession of the company’s ownership and executive management, and how the company managed to ensure continuity in its innovative operations, while changing its managerial engagements. We study this transition process at different management levels, focusing particularly on the formation of the new executive management, the emergence of a specific repertoire of management routines, and the re-interpretation of specific engagement regimes into managerial action.
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