Routines, Strategies and Management

Routines, Strategies and Management

Engaging for Recurrent Creation ‘At the Edge’

Simon Grand

The dynamic interplay of routines, strategies and management allows companies to successfully move forward within their industries. This book contributes to a coherent conceptualization of strategy, organization and management from a practice perspective, identifying strategy as realized in the action. Simon Grand provides a theoretical framework and detailed exploration in the context of two attractive empirical cases. He discusses topics such as theorizing routine dynamics, managerial engagement and managing routines as strategies to provide a detailed exploration of the importance of organizational routines for strategy.

Chapter 5: Routinizing strategic management: a case in software engineering

Simon Grand

Subjects: business and management, strategic management


We report a process study on AdNovum Informatik AG (, an entrepreneurial Swiss software engineering company. This study focuses specifically on issues surrounding the first to second generation succession of the company’s ownership and executive management, and how the company managed to ensure continuity in its innovative operations, while changing its managerial engagements. We study this transition process at different management levels, focusing particularly on the formation of the new executive management, the emergence of a specific repertoire of management routines, and the re-interpretation of specific engagement regimes into managerial action.

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