How to Create Value
New Perspectives on the Modern Corporation series
Chapter 11: The M & A strategies of L’Oreal
L’Oreal is a France-based global cosmetics company, engaged in the production and marketing of a range of perfume, make-up, hair and skin care products. With 100 years of existence L’Oreal is today the top world company in cosmetics. The company operates all over the world with a wide range of products and brands covering almost all segments and all distribution channels. The company’s products are sold under a unique portfolio of prestigious brands, such as L’Oreal Paris, Garnier, Maybelline, Vichy, Kerastase, Redken, Matrix and Mizani, Lancome, Biotherm, Helena Rubinstein, Kiehl’s, Shu Uemura and Giorgio Armani. In 2014, L’Oreal reached €22,530 million consolidated sales and €3,891 million operating profits. In the cosmetic market, L’Oreal has a leading position with a market share of approximately 15%. The following data complete the firm profile of L’Oreal: 78,611 employees and 40 establishments all over the world.
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