Table of Contents

Handbook of Research on International Entrepreneurship

Handbook of Research on International Entrepreneurship

Elgar original reference

Edited by Léo-Paul Dana

This unique reference book provides an array of diverse perspectives on international entrepreneurship, a new and emerging field of research that blends concepts and methodologies from more traditional social sciences. The Handbook includes chapters written by top researchers of economics and sociology, as well as academic leaders in the fields of entrepreneurship and international business. State-of-the-art contributions provide up-to-date literature reviews, making this book essential for the researcher of entrepreneurship and the internationalisation of entrepreneurs.

Chapter 11: Entrepreneurship and Marketing: Issues for Independent Inventors

Len Tiu Wright and Celia Harvey

Subjects: business and management, entrepreneurship


Len Tiu Wright and Celia Harvey Introduction Companies need to develop new products to sustain their growth and long term profitability when existing products reach the maturity stage and face heavy competition while old unprofitable products are phased out. This development of new products is done in a variety of ways, most commonly by developing them in-house with their own research and development (R&D) departments or through joint ventures and strategic alliances with other companies or by sub-contracting to external consultants. Most prior writings in the academic and business literature have a focus upon the needs, methods, failures and successes of organizational priorities and policies in carrying out R&D, R&D interfaces with marketing and sales, and new product development (NPD). While writings in the academic literature in the last two decades concentrate on these areas (e.g. Gupta et al., 1985; Moenaert and Souder, 1990; Cooper, 1984; Wang and Montaguti, 2002), there is comparatively little written about the entrepreneurial role played by independent inventors in the R&D and market development needs of business organizations or in contributing to their NPD. In addition data about the businesses run by independent inventors, apart from those registered at national patent offices, are lost amongst the myriad of statistics concerning small and medium sized enterprises (SMEs). Information about private sector businesses, such as those registered at the UK government’s ‘Companies House’, for small, medium and large companies exist, but there is relatively little up-to-date published information about enterprises...

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