The Diffusion of E-commerce in Developing Economies

The Diffusion of E-commerce in Developing Economies

A Resource-based Approach

Zeinab Karake Shalhoub and Sheikha Lubna Al Qasimi

The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development.

Chapter 6: Where Do We Go From Here?

Zeinab Karake Shalhoub and Sheikha Lubna Al Qasimi

Subjects: business and management, international business, development studies, development economics, economics and finance, development economics, international business, international economics


INTRODUCTION In this book, we have provided a guiding framework for understanding electronic commerce (e-commerce) diffusion in developing economies from a resource-based theory perspective. The work performed here and the conclusions reached are unique in nature and have several characteristics, none of which has received attention in the information technology (IT) or economic literature. The analysis of e-commerce and electronic government (e-government) experiences in a cross-section of developing countries conducted in this study proved that not only physical infrastructure measures are most important in explaining variations in basic e-commerce adoption and Internet use, but also intangible institutional measures are critical to the success of e-commerce. This book has examined the degree of dependence of e-commerce and e-government success on the strengths of a number of institutional, knowledge base, and physical resources. This concluding chapter outlines the flow of research that was undertaken during the study that formed the basis for this book. The purpose of the chapter is, first, to review and restate the research objectives of the study; secondly, to discuss briefly the methods employed in the research; and, thirdly, to summarize the empirical findings and sum up the answers to the research questions outlined in Chapter 1. These are to be followed by the major conclusions and implications drawn from the analysis. Finally, a number of recommendations are set forth along with suggestions for future research. Presently, e-commerce accounts for less than 1 percent of the entire business-to-business (B2B) and business-to-customer (B2C) retail markets, worldwide. However, it...

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