Andrew Delios, Wei Wei Xu and Kulwant Singh Research on strategy in Asia has made substantial contributions to the development of strategy theory and research (Hoskisson et al., 2000). This chapter focuses on developing and extending recent ideas about new theoretical and empirical insights on strategy that emerge when we consider the Asian context. We do not attempt to provide a comprehensive overview of research on strategy in Asia. Instead, we aim to facilitate the development of the theory of strategy as situated in the context of ﬁrms operating in Asia. We adopt a pragmatic approach in which we focus on current and signiﬁcant research on Asia, with observations drawn from research published in journals in the 1995 to 2004 period. In developing our ideas in this chapter, we focus on two particular streams of research: product diversiﬁcation and geographic diversiﬁcation of multinational corporations (MNCs). In reviewing the literature in these areas, we attempt to be representative, not exhaustive. We identify trends and tabulate our literature review to support our conclusions on the direction of strategy research in Asia. THE ASIAN CONTEXT What makes strategy in Asia a diﬀerent phenomenon that warrants investigation separate from studies situated in other empirical contexts? We discuss ﬁve sources of diﬀerences below. First, however, we must recognize that Asia is a convenient term for addressing a territorial unit that ranges from Pakistan to Japan’s Hokkaido, and Mongolia to New Zealand’s Stewart Island. Clearly, there is great diversity and room...
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