New Horizons in Intellectual Property series
Edited by Derek Bosworth and Elizabeth Webster
Chapter 1: The Management of Intellectual Property: Introduction
Derek Bosworth 1 IMPORTANCE OF IP AND IPRS The present book brings together 15 chapters by economists, managerial scientists, accountants and lawyers on different dimensions of the management of intellectual property (IP) and, by implication, intellectual property rights (IPRs). Management could, in principle, imply management by government as well as by companies. In practice, the focus of the present contributions is on private sector issues such as the private costs and beneﬁts of alternative strategies, rather than on how the government or international bodies manage (or should manage) IPRs. Almost without exception, the discussion considers company and organizational issues within the context of the existing IPR framework. Thus, the optimal design of the framework of IP laws lies well outside the bounds of the present book. In principle, IP covers the creative activities of literary, artistic and scientiﬁc works; performances of performing artists, phonograms and broadcasts; inventions in all ﬁelds of human endeavour; scientiﬁc discoveries; industrial designs; trademarks, service marks, and commercial names and designations; protection against unfair competition; and all other rights resulting from intellectual activity in the industrial, scientiﬁc, literary or artistic ﬁelds (WIPO, 1967, Article 2(viii)). The present book, in principle at least, has a somewhat broader focus than some of the earlier attempts to explore the management of IP, which have tended to focus on patents and patent-related IPRs (for example, Granstrand, 1999). Patenting remains an important dimension of the present discussion, but there is some coverage of the trade and...