Corporate Strategies under International Terrorism and Adversity raises key issues facing international business and management in an era of global uncertainty.
Gabriele Suder’s second edited book about the security-business nexus analyses and evaluates the main strategic and operational responses to global commerce and management. The contributors explore the complexities and linkages of firms, industries, organizational structures, international relations, markets and terrorism networks. They investigate these networks and offer insight into the strategic behavior of international firms.
Chapter 10: Brand Portfolio: A New Marketing Competency for Diminishing Strategic Risks
Subjects: business and management, international business, strategic management, politics and public policy, terrorism and security
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