Chapter 9: Entrepreneurial Desirability
Yvon Gasse Since entrepreneurship is above all a way of life and a lifestyle it is important to obtain a better understanding of the immediate factors that may influence its attractiveness or, even better, its desirability. Personal, social and cultural factors have a direct impact on the perceived desirability of a particular form of behaviour or action. Thus, when the community strongly values business creation, the result will be a positive perception of this activity among the people forming the community. Desirability includes two factors: first, the perception that the spin-offs of entrepreneurial behaviour will be personally desirable and the view that they will also be socially desirable. The most commonly observed elements in the community that may impact on desirability are described briefly below. FAMILY AND FRIENDS It seems that entrepreneurs usually come from families in which the parents or other members work in business or are self-employed; a number of studies indicates that this is the case for 50 per cent of entrepreneurs (Gasse and D’Amours, 2000). It may be thought that a young person growing up in a family or in surroundings like this will regard his or her parents or friends as models to be imitated. The same finding was made by Diochon and her colleagues (Diochon et al., 2001) in a Canadian study of entrepreneurs actively involved in business creation (nascent entrepreneurs), where 46 per cent of them had parents who were entrepreneurs or business owners. IMMEDIATE ENVIRONMENT According to Peter Drucker (1985), the emergence...
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