Table of Contents

World Encyclopedia of Entrepreneurship

World Encyclopedia of Entrepreneurship

Elgar original reference

Edited by Léo-Paul Dana

This comprehensive reference work, written by some of the most eminent academics in the field, contains entries on numerous aspects of entrepreneurship.

Chapter 9: Entrepreneurial Desirability

Yvon Gasse

Subjects: business and management, entrepreneurship


Yvon Gasse Since entrepreneurship is above all a way of life and a lifestyle it is important to obtain a better understanding of the immediate factors that may influence its attractiveness or, even better, its desirability. Personal, social and cultural factors have a direct impact on the perceived desirability of a particular form of behaviour or action. Thus, when the community strongly values business creation, the result will be a positive perception of this activity among the people forming the community. Desirability includes two factors: first, the perception that the spin-offs of entrepreneurial behaviour will be personally desirable and the view that they will also be socially desirable. The most commonly observed elements in the community that may impact on desirability are described briefly below. FAMILY AND FRIENDS It seems that entrepreneurs usually come from families in which the parents or other members work in business or are self-employed; a number of studies indicates that this is the case for 50 per cent of entrepreneurs (Gasse and D’Amours, 2000). It may be thought that a young person growing up in a family or in surroundings like this will regard his or her parents or friends as models to be imitated. The same finding was made by Diochon and her colleagues (Diochon et al., 2001) in a Canadian study of entrepreneurs actively involved in business creation (nascent entrepreneurs), where 46 per cent of them had parents who were entrepreneurs or business owners. IMMEDIATE ENVIRONMENT According to Peter Drucker (1985), the emergence...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information