Business Relating Business

Business Relating Business

Managing Organisational Relations and Networks

Ian Wilkinson

Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years’ research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research.

Copyright

Ian Wilkinson

Subjects: business and management, marketing

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