Business Relating Business

Business Relating Business

Managing Organisational Relations and Networks

Ian Wilkinson

Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology and complexity theory, as well as integrating many years’ research on interfirm relations and networks. It develops the management and policy implications of adopting relationship and network perspectives and sets out an agenda for future research.

Chapter 6: Business Dancing: Managing and Being Managed in Business Relations and Networks

Ian Wilkinson

Subjects: business and management, marketing


BOX 6.1 THE CAT AND THE MOUSE IN PARTNERSHIP A cat had made acquaintance with a mouse, and had spoken so much of the great love and friendship she felt for her, that at last the Mouse consented to live in the same house with her, and to go shares in the housekeeping. ‘But we must provide for the winter or else we shall suffer hunger,’ said the Cat. ‘You, little Mouse, cannot venture everywhere in case you run at last into a trap.’ This good counsel was followed, and a little pot of fat was bought. But they did not know where to put it. At length, after long consultation, the Cat said, ‘I know of no place where it could be better put than in the church. No one will trouble to take it away from there. We will hide it in a corner, and we won’t touch it till we are in want.’ So the little pot was placed in safety; but it was not long before the Cat had a great longing for it, and said to the Mouse, ‘I wanted to tell you, little Mouse, that my cousin has a little son, white with brown spots, and she wants me to be godmother to it. Let me go out to-day, and you take care of the house alone.’ ‘Yes, go certainly,’ replied the Mouse, ‘and when you eat anything good, think of me; I should very much like a drop of the red...

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