Debates, Models and Practices Across Government, Law and Business
Chapter 10: Advancing the 21st Century Corporate Social Responsibility Agenda
A GRAND GLOBAL CORPORATE SOCIAL RESPONSIBILITY PROJECT The deﬁning challenge of the twenty-ﬁrst century will be to face the reality that humanity shares a common fate on a crowded planet. That common fate will require new forms of global cooperation, a fundamental point of blinding simplicity that many world leaders have yet to understand or embrace . . . There are no solutions to the problems of poverty, population, and environment without the active engagement of the private sector, and especially the large multinational companies. Yet the main objective of such companies is to earn proﬁts rather than to meet social needs. The two are deﬁnitely not incompatible, but they are not the same. It will take hard work to bring together the leaders of business, government, and nongovernmental organizations to ensure that private-sector incentives and societal needs are harmonized [so] that the selforganizing forces of a market economy [are] guided by overarching principles of social justice and environmental stewardship . . . – Professor Jeffrey Sachs, Director of Columbia University’s Earth Institute, and author of The End of Poverty and Common Wealth: Economics for a Crowded Planet 1 21st Century Geopolitical Convergence Towards Corporate Social Responsibility CSR is now everybody’s business, whether you are for it, against it or ambivalent about it. All citizens of the world have a stake in global CSR that goes beyond being passive objects of stakeholder consultation, marginal participants in corporate governance, bystanders in corporate law and disempowered victims of corporate irresponsibility. A grand CSR project is...
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