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Edited by Giovanni Battista Dagnino
Chapter 18: The Use of Quantitative Methodologies in Competitive Strategy Research
Roberto Ragozzino, Asda Chintakananda and Jeffrey J. Reuer INTRODUCTION During the past two decades, there has been growing interest in the field of strategy, and scholars in the area have brought forth significant advancements on both the theoretical and the empirical sides of research. With respect to the latter, the improved availability of archival data has also opened the door to new questions that could not be effectively addressed previously. As a result of this evolution, empirical work in strategy research has advanced dramatically and has transformed from being conducted predominantly through case studies during the 1960s and 1970s, to large-scale studies using cutting-edge quantitative methods (Hitt et al., 1998). The objective of this chapter is to provide insights on the methodological development of quantitative methodologies in strategy research over the last 16 years (1990–2005). Understanding how the field has evolved not only allows us to take stock of the progress made by research to date, but it can also offer important prescriptive guidance to researchers committed to advancing our knowledge in the future. In the subsequent sections, we will discuss the various types of quantitative methodologies employed in strategy research between 1990 and 2005, and we will highlight several noteworthy trends that have emerged over this time period. Aside from surveying some of the developments in the field, we will also draw a comparison to the work of Scandura and Williams (2000), who conducted a similar study for the area of management broadly defined. Our objectives are to...
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