MicroFranchising

MicroFranchising

Creating Wealth at the Bottom of the Pyramid

Edited by Jason Fairbourne, Stephen W. Gibson and W. Gibb Dyer

This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising.

Boxes

Edited by Jason Fairbourne, Stephen W. Gibson and W. Gibb Dyer

Subjects: business and management, entrepreneurship, social entrepreneurship, development studies, development economics, development studies, social entrepreneurship, economics and finance, development economics, politics and public policy, social entrepreneurship

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