Table of Contents

Research Handbook on Intellectual Property and Geographical Indications

Research Handbook on Intellectual Property and Geographical Indications

Research Handbooks in Intellectual Property series

Edited by Dev S. Gangjee

Provenance matters like never before. Legal regimes regulating the use of Geographical Indications (GIs) protect commercially valuable signs on products – such as Darjeeling and Champagne – which signal the link to their regions of origin. Such regimes have been controversial for over a century. A rich, interdisciplinary work of scholarship, this Research Handbook explores the reasons for and consequences of GIs existing as a distinct category within intellectual property (IP) law. Historians, geographers, sociologists, economists and anthropologists join IP specialists to explore the distinguishing feature of GIs, that certain products are distinctively linked or anchored to specific places.

Chapter 2: French collective wine branding in the nineteenth–twentieth centuries

Alessandro Stanziani

Subjects: business and management, knowledge management, innovation and technology, knowledge management, law - academic, intellectual property law


The set of rules adopted since 1935 defining wine collective labels in France has been a formidable institutional tool to regulate the economic activity of a group of producers. For decades, the winegrowers and merchants of Bordeaux and Champagne were to be protected not only from foreign counterfeiting but also from the temptations of some among them to make unilateral changes in production techniques or simply to cheat. This explains the desire of producers from other regions and of other products to benefit from the same advantages, which led to the multiplication of Appellation d’Origine Contrôlée (AOC) labels during the second half of the twentieth century. But if collective designation protection has such strong positive effects, then why did French producers endure discussions on this topic over almost a century and a half (since the revolution up through the mid-twentieth century)? And why are these labels not more widely adopted outside Europe? Furthermore, AOCs are said to express consumers’ desires for ‘traditions’ in winemaking; as such, collective designations will preserve local know-how against globalisation. If this is so, why were AOCs defined well before the current wave of globalisation and, above all, why did local producers disagree for so long over the meaning of ‘traditions’?

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information