Innovation and the Creative Process

Innovation and the Creative Process

Towards Innovation with Care

New Horizons in the Economics of Innovation series

Edited by Lars Fuglsang

This book explores new frameworks and methods of understanding and analysing innovation. These are set against a backdrop of ‘innovation with care’, which is seen as a phenomenon that takes place among many actors with different perspectives, ideas and cultures that must be carefully woven together in order to achieve the benefits of innovation.

Chapter 12: Sense Caring in Innovation

Peter Hagedorn-Rasmussen

Subjects: business and management, knowledge management, organisational innovation, innovation and technology, knowledge management, organisational innovation


Peter Hagedorn-Rasmussen Innovation is a process of collective sensemaking. Successful entrepreneurs are those who are able to create and sustain networks by careful attention to a process of ongoing sensemaking. This is an emerging and unfolding process which may be targeted toward building a sustainable business concept. Although innovation processes are characterized by a high degree of arbitrariness, they require a great ability on behalf of central actors to translate the emerging business concept as it unfolds. It must fulfill the needs of the anticipated customer; it must fulfill the legal requirements and so on. In the process of translation, meaning is negotiated around the unfolding artifact – and knowledge is embedded in the innovation. This chapter explores how care plays a role in creating sense within a net of actors engaging in entrepreneurial activities. The chapter draws on a case-study which explored the origin of an e-based realtor service.1 The original idea of the entrepreneurs was to develop a realtor marketplace on the internet – a place for sellers and buyers to meet – and a place where profits were moved from the realtors to the users. It was based on a philosophy of a large “E.” However, as will be illustrated, the business concept unfolds, and, as a result, the innovation is translated. The original idea of the large “E” becomes a little “e.” The Internet is still central to the business processes, however the business concept has moved closer to that of the traditional realtors – the business...

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