Growing the Virtual Workplace

Growing the Virtual Workplace

The Integrative Value Proposition for Telework

Alain Verbeke, Robert Schulz, Nathan Greidanus and Laura Hambley

Unique features of the book include an integrative framework for increasing telework adoption; practical tips – specific to each stakeholder – on how best to implement and measure telework; and an analysis of original survey data exploring the virtual workplace adoption decision.

Summary

Alain Verbeke, Robert Schulz, Nathan Greidanus and Laura Hambley

Subjects: business and management, organisational behaviour, strategic management

Extract

Telework is the substitution of communication technology for work-related travel. A teleworker typically commutes a few days a week into a central office and works at a ‘virtual’ workplace (usually his or her home) for the remainder of the week. In this book, we argue in favour of increasing present levels of telework or, as we like to put it, growing the virtual workplace. The case for growing the virtual workplace is compelling: we provide an analysis of the integrative value proposition for telework and also develop the EOS integrative framework as a tool to understand and promote the practice. When we use the concept of value proposition, we mean a concise and specific description of the benefits (value) of a particular course of action to a target audience or stakeholder. For example, a value proposition might describe to a customer why one company’s services are superior to those of its competitors and should therefore be selected by the customer. In this particular case, there are three target audiences: employees, organizations and society at large. We talk about an integrative value proposition to make the point that, on the telework issue, the interests of the three stakeholders above are aligned. We therefore believe it would be a mistake to suggest a separate value proposition for each stakeholder. Accordingly, we choose to formulate the single, unified, integrative value proposition as follows: employees, organizations and society alike should grow the virtual workplace, as the multiple, tangible benefits...