Growing the Virtual Workplace

Growing the Virtual Workplace

The Integrative Value Proposition for Telework

Alain Verbeke, Robert Schulz, Nathan Greidanus and Laura Hambley

Unique features of the book include an integrative framework for increasing telework adoption; practical tips – specific to each stakeholder – on how best to implement and measure telework; and an analysis of original survey data exploring the virtual workplace adoption decision.

Chapter 10: Telework Implementation: The Societal Perspective

Alain Verbeke, Robert Schulz, Nathan Greidanus and Laura Hambley

Subjects: business and management, organisational behaviour, strategic management


Societal-level telework implementation, which largely manifests as various forms of government policy, is highly complex owing to the numerous stakeholders, objectives, and intervening variables. Telework policies are further complicated by their interaction with larger environmental objectives as well as more specific policies such as labour regulations and tax codes. While an analysis of macro policies such as the Kyoto Protocol is beyond the scope of this book, it is important to recognize that telework implementation at the societal level is often nested within these broader policies, and thus significantly influenced by their direction and effectiveness. The most salient example of this would be GHG emission reduction policies, such as carbon taxes, credits, and trading regimes. If such policies were inclusive of telework, the GHG savings could significantly influence telework adoption, assuming costs are internalized by organizations. Societal implementation and the associated public policies regarding telework set a framework that influences telework adoption. In this context, the main challenge for society in growing the virtual workplace is to induce demand for the practice by employees and organizations through appropriate public policies. Accordingly, this chapter outlines options for societal-level telework implementation that will facilitate and possibly increase telework demand. We first outline the relationship between societal-level telework implementation and public policy and further describe elements of basic policy analysis. With a basic policy analysis framework at hand, we then turn our attention to telework-specific policy options for governments. We broadly classify these options in...

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