Growing the Virtual Workplace

Growing the Virtual Workplace

The Integrative Value Proposition for Telework

Alain Verbeke, Robert Schulz, Nathan Greidanus and Laura Hambley

Unique features of the book include an integrative framework for increasing telework adoption; practical tips – specific to each stakeholder – on how best to implement and measure telework; and an analysis of original survey data exploring the virtual workplace adoption decision.

Chapter 13: Telework Adoption: A Societal Perspective

Alain Verbeke, Robert Schulz, Nathan Greidanus and Laura Hambley

Subjects: business and management, organisational behaviour, strategic management


Societal-level telework adoption captures the aggregation of employee and organizational-level adoption, so it is at the societal level that one can best assess the growth of the virtual workplace. For this reason, we conclude this book with a chapter that explores societal-level telework adoption, the associated telework penetration saturation levels, and future drivers of societal-level telework. Telework adoption at the societal level may vary by region and country, depending on economic, geographic and cultural factors. Consistent with the EOS integrative telework framework, differences in adoption will also be affected by different levels of government support and policy selection. In the first section of this chapter we assess the influence of societal work structures on telework adoption. We then utilize secondary data to present estimates and forecasts of telework adoption rates for various regions around the world. In the final sections of this chapter we suggest what will be the future drivers of telework adoption. We have categorized these drivers as the five ‘C’s: climate change mitigation, continuity planning, congestion avoidance, competing for employees, and communication advances. As a complement to these telework adoption drivers, we add a sixth ‘C’, that of conceptualizing telework, as a catalyst to the future growth of the virtual workplace. We contend that conceptualizing telework using the EOS integrative telework framework will magnify the effects that future telework adoption drivers have on growing the virtual workplace. To this end, we conclude the chapter with a summary of the book and the...

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