Table of Contents

Handbook of University-wide Entrepreneurship Education

Handbook of University-wide Entrepreneurship Education

Elgar original reference

Edited by G. Page West III, Elizabeth J. Gatewood and Kelly G. Shaver

This Handbook explores the current state of university-wide entrepreneurship education programs and provides a comprehensive reference guide for the planning and implementation of an entrepreneurship curriculum beyond the business school environment. A variety of authors spanning five countries and multiple disciplines discuss the opportunities and universal challenges in extending entrepreneurship education to the sciences, performing arts, social sciences, humanities, and liberal arts environments. The Handbook is designed to assist educators in developing new programs and pedagogical approaches based upon the previous experiences of others who have forged this exciting new path.

Chapter 3: Advancing the Authentic: Intellectual Entrepreneurship and the Role of the Business School in Fine Arts Entrepreneurship Curriculum Design

Gary D. Beckman and Richard A. Cherwitz

Subjects: business and management, entrepreneurship, management education, management and universities, education, management and universities, management education


* Gary D. Beckman and Richard A. Cherwitz Introduction The growing interest in transforming the academy to meet the realities of a modern world while simultaneously preserving and celebrating the noble traditions that have comprised the education of prior generations is both palpable and tangible. Although this is a laudable and long overdue venture, the mechanisms for accomplishing this transformation are varied and reflect institutional micro-cultures. Cross-disciplinary entrepreneurship education is emerging as a leading method to respond to these needs; it provides an opportunity to reposition the academy as a vital part of American life by embedding change within a rich liberal arts tradition. For all the criticisms and challenges American higher education has confronted over the past century, transforming the university is occurring at an almost breakneck pace; as this book and its contributors document, entrepreneurship is the theme and empowerment is the goal.1 Institutional change, however, is a sustained proposition; it requires more than good ideas and innovative programs. There are a myriad of topics to be considered before these endeavors can be implemented and successfully mainstreamed within the academic culture. Campus-wide efforts to transform academe via entrepreneurship share certain commonalities: garnering faculty support, visionary leadership and innovative curriculum certainly lead the list. However, many universities find that defining entrepreneurship is a vital part of their campus-wide initiatives; they discover that defining the term in a manner unique to their intended goals and institutional culture is critical to implementation and sustainability. It is understandable that the academy is uneasy...

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