Appendix D: interview questions
Interviews were conducted in 2005. The interviews were recorded and transcribed in order to facilitate analysis. However, the full transcribed text of the interviews is not available, this being a condition of the University of Sydney Ethics Committee. Therefore, in the analysis presented in Chapter 7, interviewees’ quotations and views are not referenced to these transcripts, which have been kept confidential as required. Instead, it is made clear to which firm’s interviewee(s) the views expressed pertain. The questions asked were as follows: 1. What would you say are the major initiatives your firm is taking in producing vehicles that are more environmentally friendly? Why has your firm taken these initiatives? In a business sense, how do you believe improvements in the environmental performance of the vehicles produced by your firm may be encouraged: government regulations, consumer preferences (market forces), internal company strategies? Please feel free to expand on your answer. Do you believe the approach of government on environmental issues has changed in the last ten years? How? What do you think the role of government should be in encouraging the production of more environmentally-friendly vehicles? [prompt: standards, taxes, subsidies, penalties, rewards] Does government policy shape the strategic direction taken by your firm with respect to the environment? If so how? Has this changed the strategic direction taken by your firm over the last ten years? What major market conditions, if any, have prompted your firm to improve the environmental performance of the vehicles it produces? What changes have...
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