Stefan Seuring, Romy Morana and Yan Liu INTRODUCTION The management of product and supply chains has become a dominant paradigm in business practice. Materials, information and financial resources flow in supply chains around the globe connecting distant parts of the world economy. Products often move through several continents before reaching their point of consumption. While these products bring economic value and benefit to the customer, there is an economic and social burden created during the different stages of production Several approaches have emerged in the scientific literature that address the economic and social considerations of the product lifecycle. These include industrial ecology, integrated chain management, lifecycle management and sustainable supply chain management. While these concepts are closely interrelated, each of these approaches has its major strength. This chapter aims to provide insights into the historical development and current status of sustainable supply chain management. First, sustainable supply chain management is put into the context of related concepts. Integrated chain management as a particular line of development in the German speaking area will be discussed here as it serves as a suitable example of political embeddedness. Second, a framework summarizing the current status of sustainable supply chain management is presented, based on a literature review of the field. Third, an examination of the organic cotton supply chain of Otto, a German mail-order company, is used to illustrate sustainable supply chain management. Finally, the topics of this chapter will be discussed in the context of social embeddedness. 217 218 The social embeddedness...
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