Strategic Challenges in a Global Market
9.1 INTRODUCTION Previous chapters have described internationalisation within the mobile telecommunications industry on a regional basis. The allocation of countries to particular regions, such as Turkey to Europe, was desirable because of the strong relationship between particular operators and particular countries. This is, however, no longer an appropriate way of structuring the discussion. As our objective is to analyse internationalisation on an industry-wide basis, this chapter brings together all of the international operators identiﬁed in the previous chapters and undertakes the analysis on a worldwide basis. As a consequence, a somewhat diﬀerent division of the world into regions is employed in this chapter. One of the advantages of this division is that it allows the use of a region called the ‘Middle East’. Previously our interest in Middle Eastern operators has lain in their attempts to operate outside their domestic region and hence the region itself was not deemed worthy of a chapter by itself. The remainder of this chapter is structured as follows: the ﬁrst section below outlines the methodology adopted and is followed by sections corresponding to each of the four dimensions of internationalisation that we have identiﬁed, namely: number of countries, psychic dispersion, number of proportionate subscribers and the location of these subscribers by region. These four dimensions are then brought together in a section that identiﬁes the most internationalised mobile operator at the end of 2007. Conclusions are then drawn in the ﬁnal section of this chapter. 9.2 METHODOLOGY As a consequence...
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